Seminars, Events & Exhibitors

FREE BUSINESS BUILDING SEMINARS
Gain the competitive edge in your business through tips, proven techniques and best practices, courtesy of The Fort Lauderdale Gift Show. All attendees are invited to attend our free educational programs on Saturday, August 28, 2010.


Session 1 -- Facebook and Twitter - Web 2.0 Isn't Just for Kids Anymore!
10:45 am - 12:15 pm
Presented By:  Lynn Switanowski-Barrett, President & Founder of Creative Business Consulting Group, A Boston, MA - based Retail Consulting & Strategy Planning Firm

Program Description: Over 400 million people are using Facebook to connect with friends, family members and businesses they love. Isn't it time your business joined the retail revolution going on in Social Media today? As consumers of all ages are spending more time on social media sites, more and more businesses - of all size - are building marketing campaigns using these sites to attract new and loyal customers. In today's seminar, we'll help you learn why Facebook and Twitter can be good for your business - whether you sell to 30 year olds or 50 year olds!

During this seminar, you will learn how to create a Facebook and Twitter profile for your business that will:
•  Communicate with your customers and let them show support for your brand on a daily basis
•  Help you get insights into what your customers want in real time
•  Allow your customer to spread your message througout their social graph - and share information about your store as they go along.

Session 2 -- Ignite Your Staff, Explode Your Sales.
2:00 pm - 3:30 pm

Presented By:  Lynn Switanowski-Barrett, President & Founder of Creative Business Consulting Group, A Boston, MA - based Retail Consulting & Strategy Planning Firm

People drive profits for retail stores. It's a simple fact, but one that store owners are challenged with executing on a daily basis. This seminar focuses on how you can get the most out of all of your employees - both staff and management - by understanding what makes them tick - and what they need from you to succeed. In this session you will learn:

•  How the employee experience (positive and negative) impacts business results
•  How to identify, recruit and hire sales associates who are continually and willingly engaged in the selling 
   process
•  How to retain and reward the best employees and grow your store's sales and profits along the way.
•  Learn to reduce employee turnover by creating a motivating and engaging work environment
•  Learn the techniques of best practice companies who create programs that motivate employees to sell
   more products and build stronger relationships with customers